Interoute is one of the largest providers of cloud infrastructure to UEFA. The gap however was that they had not positioned the relationship in any visible manner in order to tell the world of their great work. I was asked to help tell this compelling story.
After establishing design principles and concept options (including the narrative and storytelling strategy), I went straight into architecture development and even design. I prefer no to touch visual design, yet the project demanded very quick turn around as a go-live date was scheduled 2 weeks from the project start.
A campaign was launched last year that received overwhelmingly positive responses from users, driving a number of business opportunities for Interoute.
Role: Experience and design lead
Current status: Live here